COOKING GENIE

OVERVIEW

Cooking Genie is an innovative service that aims to solve the problem faced by busy individuals who struggle to find the time and energy to cook fresh, healthy meals at home. By connecting talented chefs with customers who crave the experience of home-cooked food, Cooking Genie provides a convenient and affordable solution that caters to the needs of both users.

OBJECTIVE

The primary objective of Cooking Genie is to simplify the process of meal preparation for busy professionals and individuals with hectic schedules. By offering the services of skilled chefs who come to customers’ homes and cook meals according to their preferences, Cooking Genie aims to provide a seamless and enjoyable home-cooked food experience.

ROLE

UI/UX Designer

I was responsible for all kind of UX process, worked on research, UX strategies , Ideation, wireframes, and design.

July 2019 – to 6 months+

MY PROCESS

I took design thinking process into consideration and every steps in this project is a part of this process.

RESEARCH AND INTERVIEWS

Data collection from interview with primary users

REGULAR USERS

Daily Routine
• Users struggle to find time for cooking due to their busy schedules.
• They prioritize convenience and time saving solutions.

Importance of Fresh, Hygienic Meals
• Users value the quality and hygiene of the food they consume.
• They prefer home cooked meals over processed or takeout options.

Challenges in Meal Preparation
• Limited time for grocery shopping and meal planning
• Difficulty in managing multiple tasks and responsibilities.

Expectations from Cooking Genie
• Convenient and hassle-free meal preparation.
• Assurance of food quality and hygiene.

Concerns about Outsourcing Meal Preparation
• Trust and reliability of the chefs.
• Ensuring the safety and security of their homes.

CHEF

Experience and Passion for Cooking
• Chefs have a strong culinary background and are passionate about their craft.
• They enjoy creating delicious meals and sharing their skills with others.

Challenges in Finding Work Opportunities
• Difficulty in finding consistent work that aligns with their culinary expertise.
• Limited visibility and marketing opportunities.

Expectations from Cooking Genie
• Regular work opportunities as a personal chef.
• Platform to showcase their culinary skills and creativity.
• Reliable and trustworthy customers.

Customer Satisfaction
• Chefs prioritize customer satisfaction and meeting their specific dietary preferences.
• They aim to provide a personalized and enjoyable dining experience.

USER SURVEY AND COMPETITIVE ANALYSIS

A user survey was conducted to get more insights and to observe similar pattern in terms of response.

Competitor analysis with direct and indirect competitor of the brands which offers the same solution.

PERSONA ANALYSIS

Based on the information gathered with user interviews and user survey which helped me to understand user needs and pain, two persona were created on two different scenarios

A user survey was conducted to get more insights and to observe similar pattern in terms of response.